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Founder's Story

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Consciously Digital started as an attempt of one person to find her own balance and tame her smartphone. Back to 2015, our founder Dr Anastasia Dedyukhina, had a senior job in tech sector in London, convincing lots of people to use technology more. Ironically, after working in digital marketing for over 10 years, she realized she had a problem herself with being connected all the time.


In her last job, she was so hooked on her phone that she even felt it vibrating when it wasn't in her pocket. She checked it at night and slept holding it in her hand. That's when she knew she needed a change. Inspired by friends, she decided to give up her smartphone for a few months and use a basic phone to take a break and make some space to think about what's next. It turned out to be the best thing she did in a long time. It gave her more mental space to focus on important things, be creative, and enjoy life.

Her experiment lasted for 1.5 years. As Anastasia shared her story with friends and colleagues, she saw it wasn't just her problem. Many people worldwide were struggling with balance. So, she started Consciously Digital to help with this issue. She ended up writing a book about her experience, appeared in the media, and spoke at big tech events, encouraging a more thoughtful approach to technology design.

Now, Consciously Digital has grown into a network of over 130 digital wellbeing coaches around the world, who guide others in being more mindful about their digital lives. Anastasia regularly speaks and writes about the future of work and digital wellbeing, pioneered research on measurements of digital wellbeing at work, and teaches the first digital wellbeing certification program approved by two major coaching associations, ICF and NBHWC. Throughout these years, she mentored start for the ethical use of tech, and influenced hundreds of thousands of people via her interviews and over a thousand talks. One little personal concern has become the foundation of the global digital wellbeing movement.

Anastasia isn't against technology. She runs her business on her laptop and uses a smartphone as a backup. But she thinks it's important for everyone to find a balance with technology, so they can live better lives. She believes that as technology becomes more advanced, it's crucial for people to have a balanced relationship with it to live more focused and meaningful lives.

If this sounds like you, consider joining the Consciously Digital movement today. We firmly believe that every little action a regular person takes can create big waves - and You can make the difference just by changing your own behaviour, talking to other parents, helping us spread the word, getting certified in digital wellbeing etc!


Featured Videos

Could you live without a smartphone? | Anastasia Dedyukhina | TEDxWandsworth

Could you live without a smartphone? | Anastasia Dedyukhina | TEDxWandsworth

Anastasia Dedyukhina ditched her smartphone, together with her senior international career in digital marketing, when she realized how dependent she had become on the gadget. Today she acts as a business mentor, supporting ethical tech startups, and runs Consciously Digital, helping companies and individuals be more productive and less stressed in an age of digital distraction. In her talk, Anastasia will explain why we feel the uncontrollable urge to check our smartphones all the time and share the valuable lessons she learned and the tips that helped her find the balance between her online and offline life. Having worked for 12+ years in senior digital marketing positions for global media and internet brands, and easily spending 16 hours a day connected and even sleeping with her phone, Anastasia eventually realised she needed to unplug to remain healthy and productive. Giving up her smartphone was the first step to creating Consciously Digital - a London-based training and coaching company that helps individual and corporate clients be more productive online, so that they can have more time for things that matter. Anastasia is a frequent speaker at global internet conferences on the topics of ethical tech and digital detox, as well as marketing in the age of digital distraction. She blogs for Huffington Post about digital detox, and is currently finalising her first book on the same subject. Anastasia was born in Russia, lived in six different countries, and has an MBA from SDA Bocconi (Italy) and NYU Stern (USA), and a PhD from Moscow State University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Speaking at your event


We'd love to help you select a Consciously Digital expert to come and speak at your event or do a workshop for your team.
We cover topics related to our relationships with devices, including mental health, stress management, innovative and creative thinking in the digital age, the human side of the digital transformation, future of workplace and new ways to work, authentic social communication in the online space, and social media etc.
All talks and workshops are interactive, are based on the latest credible research, and contain highly practical recommendations.
Our experts have spoken at major international events like World Mobile Congress, and intimate executive events, in front of the audiences of 5 to 1000 people. They have extensive experience speaking at schools in front of younger audiences, too.
Contact us to book our founder Dr Anastasia Dedyukhina or one of Consciously Digital experts to speak or do a workshop now.



​Dr Adi Kuntsman

Lecturer at Manchester Metropolitan University

“I invited Anastasia to give a guest talk to final year undergraduate students on my course, “Digital living”, dedicated to social media and mobile technologies. Her presentation style was highly engaging, and she had the students’ attention from the start. The lecture was very interesting and informative, and the students really enjoyed the exercise of using no phones or laptops for 30 minutes, monitoring the amount of times they wanted to reach for their phone. “

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We are Consciously social! You can connect with us here:

  • Consciously Digital YouTube
  • Consciously Digital Facebook
  • Consciously Digital Twitter
  • Consciously Digital Slack
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