Consciously Digital Coaches

A coach and learning expert based in Bulgaria, working at the intersection of psychology, digital wellbeing, and organizational growth. I am Psychology graduate and formally trained as a Professional Certified Coach (ICF), Mental Health First Aider, and a graduate of the Consciously Digital Institute with more than 15 years in HR and Learning & Development across corporate environments.
My coaching approach is shaped by my own journey. For years, I wore the “alwayson achiever” badge - 20 tabs open, constant multitasking, endless calls, 24/7 connectivity. After a maternity leave pause, I discovered how essential it is to slow down, reflect, and set boundaries. That shift led me to digital wellbeing and to supporting others who feel overwhelmed by the pace of modern life.
I now work with clients navigating change, seeking meaning, or redefining how they want to live and work. I coach in English and Bulgarian, and I believe transformation begins the moment we choose to pause and pay attention.

I study, speak and write about focus and strategy. Project after project I help organisations, people and places to explore their "why", the foundations of sustainable know-how. In the role of executive manager I built a communications agency, designed and launched two brands in the agri-food world and managed the placemaking of different urban regeneration projects in Milan. But the project that always remains in my heart is OfficinaStrategia, a space I designed in 2009 to cultivate strategic thinking, in which my company (benefit) has been active for more than twenty years. From a degree in mechanical engineering to consulting entrepreneurs, to leading large projects, I have learned that self-fulfillment is a right that is exercised with a profound knowledge of oneself.

Celine is a digital wellness coach and is working toward her ICF Associate Certified Coach Accreditation. She has over 5 years of experience as a social media marketer, which sparked her curiosity for technology and how it effects people. Celine supports individuals and business owners using social media as a tool for their business.

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Artist and Digital Wellbeing Coach

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With over 20 years of experience in HR, Talent Management, and Learning & Development within global organizations undergoing transformation (Sony, BIC, Criteo), I support teams and individuals in developing personal and professional resilience in a fluctuating world through coaching, training, and codevelopment sessions.

I began my coaching journey in 2019 with CTI Co-Active at Criteo, where I provided internal coaching for executives for three years (covering onboarding, assertiveness, management, etc.), which sparked my passion for individual support. I am a certified professional coach (RNCP) through the Académie du Coaching, directed by François Souweine (author of "L’intelligence de la Relation en Coaching"), co-created with François Delivré (author of "Le Métier de Coach") and Marie-Noelle Philippe (psychologist).

Mission:
My mission is to assist professional collectives in transforming their operational dynamics to enhance resources while respecting their ecology collectively and individually.

Coaching Philosophy:
My vision, and that of Kiwavi, is inspired by Carl Rogers' humanistic approach (Person-Centered Therapy). I draw heavily from philosophy, neuroscience, metacognition (Neuro-Leadership Institute and Consciously Digital), positive psychology (Seligman), as well as mindfulness practices through meditation and yoga. I adhere to the code of ethics of the Académie du Coaching and the principle "Primum non nocere" (first, do no harm). I am supervised (certificates available upon request) and undergo therapeutic follow-up for my coaching activities.