57% crave better technology-life balance, says Consciously Digital research

Updated: Jan 19

We spent December 2019 researching digital habits and atittudes towards technology of 247 knowledge workers in various countries, and will now start sharing our findings.


Unsurprisingly, more than half of those surveyed (57%) felt their relationship with technology could and should be more balanced.


In pursuit of this goal, almost two thirds of us (61%) are yearning to cut down on the time we spend online, having sometimes or often thought about limiting tech time. Four in 10 (40%) reported finding it difficult to stop online activity once they had started. 52% of us find ourselves drawn to our devices and distracted by digital tools when trying to focus on an offline task.


Social media was named as the most popular area people were looking to cut back in the new year, with over half of respondents (56%) aspiring to trim their social media usage.


Unhelpfully, more than 8 out of 10 (83%) of today’s workers sleep in the same room as their phones, and nearly half of us (43%) now often eat in front of a screen, the research reported.


Unhelpfully, more than 8 out of 10 (83%) of today’s workers sleep in the same room as their phones, and nearly half of us (43%) now often eat in front of a screen, the research reported.


A shocking 80% of respondents confessed to using phones, computers and tablets right before going to sleep, with 45% of us having trouble getting a good night sleep.


In contrast, only 4% of us take time to get out in the natural world each day, and just 9% of respondents take time to squeeze in a physical activity each day.


Dr Anastasia Dedyukhina, founder of Consciously Digital, commented: “Our research shows our working generation is becoming increasingly distracted by digital devices, with a worrying number of us suffering sleep problems or finding it hard to focus on the task at hand. While the rising tide of technology in our homes and in our workplaces definitely brings value, it also brings the need for balance – and this research unveils a nation crying out for better online-offline balance.”


The survey revealed an overflow effect of our technological tactics on friends and family. A stomping 67% of us have felt the bite of irritation at loved ones and acquaintances spending too much time with tech. In more extreme cases, one in six (15%) of us are facing regular reminders from friends and family to ditch the digital devices and engage in more face to face time.


If you are a press member and would like more information about the study, incl methodology, numbers etc please contact us via contact form.



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