We are working on a new video course on digital marketing in an age of digital distraction and wanted to share with you the first episode. This course is about how to do email marketing in an age of digital distraction, when your customers are overwhelmed by hundreds of messages coming their way. What might have worked 5 years ago doesn’t work today, but a lot of email marketers still do marketing in the old way, and repeat the old mistakes (or even what used not to be a mistake).
It is not simply a promo for the course, but also has some useful exercises, that you can start using today to improve your email marketing.
Once you've finished watching it, I'd love to hear your feedback!